Gimber: The most frequent criticisms

Gimber is a popular product, but more and more consumers are expressing their disappointment. Here are the most frequent criticisms.

Criticism #1: hidden sugar

The main surprise: 34g of sugar per 100ml of concentrate. Many consumers discover this figure after purchase and feel deceived by the "healthy" positioning. This is more than 3 times the sugar content of Coca-Cola.

Criticism #2: value for money

For the price of a premium concentrate, consumers expect a truly healthy product. When the 2nd ingredient is cane sugar, the perceived value drops.

Criticism #3: absence of turmeric and ginger-absorption-black pepper

Informed consumers know that the triple formula (ginger + turmeric + black pepper) is the most effective. Gimber only contains ginger + sugar + lemon.

Criticism #4: misleading marketing

Positioning itself as a "health drink" and "healthy alternative" while containing 34g of sugar/100ml is perceived as nutritional greenwashing.

The alternative that addresses these criticisms

INTI — same concept (organic Belgian ginger), but:

• ✅ Zero added sugar (vs 34g)
• ✅ Turmeric included
• ✅ Black pepper (piperine) included
• ✅ Honest marketing