Gimber No. 2 Raw: '50% Less Sugar' — But How Much Exactly?

Gimber launched its N°2 Brut with the promise of “50% less sugar” than the No. 1 Original. It sounds good. But let's do the math.

Simple Calculation

Gimber N°1 Original contains 34g of sugar for 100ml of concentrate (source: gimber.com).

50% less = ~17g of sugar per 100ml.

For reference:

Drink	Sugar/100ml
Gimber N°1 Original	34g
Gimber N°2 Brut	~17g
Coca-Cola	10.6g
INTI shot ginger-fresh-organic-Belgian-sugar-free">organic ginger	0g added

The N°2 Brut still contains ~17g of sugar per 100ml — either always more than 1.5× a Coca-Cola. Sugar remains in the ingredient list.

The “Less Sugar” Marketing Trap

“50% less sugar” is a relative statement, not an absolute one. If a product contains an astronomical amount of sugar, removing half of it does not make it healthy. 50% of “much too much” remains “too much”.

It's like a cigarette manufacturer saying "50% less tar" — the product remains problematic for health.

TheAlternative Actual: Zero Sugar

INTI made the choice to 0% added sugar — not 50% less, not “reduced sugar”, but zero. No cane sugar in the ingredients. This is the only consistent approach when selling a product for its anti-inflammatory benefits.

The triple INTI formula (organic ginger + turmeric organic + turmeric-2026">organic black pepper) is designed for effectiveness, not to mask the taste of ginger with sugar.