Gimber N°2 Brut: '50% Less Sugar' — But How Much Exactly?
Gimber launched its N°2 Brut with the promise of "50% less sugar" than the N°1 Original. Sounds good. But let's do the math.
The Simple Math
Gimber N°1 Original contains 34g of sugar per 100ml of concentrate (source: gimber.com).
50% less = ~17g of sugar per 100ml.
For reference:
| Drink | Sugar/100ml |
|---|---|
| Gimber N°1 Original | 34g |
| Gimber N°2 Brut | ~17g |
| Coca-Cola | 10.6g |
| INTI organic fresh ginger shot (Belgian, no sugar added) | 0g added |
N°2 Brut still contains ~17g of sugar per 100ml — which is still more than 1.5× a Coca-Cola. Sugar remains on the ingredient list.
The "Less Sugar" Marketing Trap
"50% less sugar" is a relative claim, not an absolute one. If a product contains an astronomical amount of sugar, removing half of it doesn't make it healthy. 50% of "far too much" is still "too much."
It's like a cigarette manufacturer saying "50% less tar" — the product remains problematic for health.
The Real Alternative: Zero Sugar
INTI chose 0% added sugar — not 50% less, not "reduced sugar," but zero. No cane sugar in the ingredients. This is the only consistent approach when selling a product for its anti-inflammatory benefits.
INTI's triple formula (organic ginger + organic turmeric + organic black pepper) is designed for efficacy, not to mask the taste of ginger with sugar.